Posts about Marketing procurement

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  1.    Knowledge Spotlight: Trends in the APAC New Business Landscape
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyMarketing capabilitiesMarketing procurementMarketing technologyMarketing effectivenessMarketing technology

    Knowledge Spotlight: Trends in the APAC New Business Landscape

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"
  2.    Research: Global marketing procurement structures and operating models
    Marketing procurementOrganisation & structure

    Research: Global marketing procurement structures and operating models

    Access WFA’s research on global marketing procurement structures and operating models.

    Read more about "Research: Global marketing procurement structures and operating models"
  3.    Sourcing Forum Connect, New York (December 2024)
    Marketing procurement

    Sourcing Forum Connect, New York (December 2024)

    Overview of the WFA Sourcing Forum meeting, held in New York as part of Forum Connect

    Read more about "Sourcing Forum Connect, New York (December 2024)"
  4.    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Marketing procurement

    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Open to WFA members only

    Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…

    Read more about "Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base"
  5.    Spotlight: Evolving from a focus on roles to a skill-centric talent model
    Agency remuneration & contractsCreativityMarketing procurement

    Spotlight: Evolving from a focus on roles to a skill-centric talent model

    This session presents the current landscape of work and how this is evolving alongside economic and hiring trends. 

    Read more about "Spotlight: Evolving from a focus on roles to a skill-centric talent model"
  6.    Benchmark: Scope of Work (SOW) Process
    Marketing operationsMarketing procurement

    Benchmark: Scope of Work (SOW) Process

    WFA member benchmark exploring the SOW process

    Read more about "Benchmark: Scope of Work (SOW) Process"
  7.    Knowledge Spotlight – Sponsorship Strategy 101
    Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectiveness

    Knowledge Spotlight – Sponsorship Strategy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight – Sponsorship Strategy 101"
  8.    Skills underpin the power of procurement
    Marketing procurement

    Skills underpin the power of procurement
    Open to WFA members only

    Marketing procurement needs to get its skills future-fit to add maximum value to the business. Laura Forcetti, Director Marketing…

    Read more about "Skills underpin the power of procurement"
  9.    Sourcing Forum, Singapore (October 2024)
    Marketing procurement

    Sourcing Forum, Singapore (October 2024)

    Overview of the WFA Sourcing Forum meeting, held in Singapore

    Read more about "Sourcing Forum, Singapore (October 2024)"
  10.    WFA Sourcing Forum, Forum Connect, Amsterdam (March 2024)
    Marketing procurement

    WFA Sourcing Forum, Forum Connect, Amsterdam (March 2024)

    Overview of the WFA Sourcing Forum meeting, held in Amsterdam as part of Forum Connect

    Read more about "WFA Sourcing Forum, Forum Connect, Amsterdam (March 2024)"
  11.    WFA Sourcing Forum, Denmark (September 2024)
    Marketing procurement

    WFA Sourcing Forum, Denmark (September 2024)

    Overview of the WFA Sourcing Forum meeting, held in Denmark.

    Read more about "WFA Sourcing Forum, Denmark (September 2024)"
  12.    Benchmark: Shopper Marketing
    Agency managementMarketing procurement

    Benchmark: Shopper Marketing

    WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies

    Read more about "Benchmark: Shopper Marketing"